Word of "Mouse"Ok, by now you're probably wondering what the heck we mean by word of "mouse." No, we don't have a French accent. Word of "mouse" is a lot like word of mouth, but, well, with a "mouse" — for instance, the "mouse" we use at our computers, and the "mouse" we all know and love down in Orlando, Florida. Appropriate, doncha think? Word of "mouse" is one of the things that made PassPorter — a brand-new book by a brand-new publisher in a VERY competitive category — a hit in our first year. Our readers and supporters spread the word to other Mouse-loving vacationers across the Internet. And we still need this word of "mouse" to continue in order reach our potential readers. We may have won awards, but we're still a small company with limited reach (and and even more limited budget). We never, ever "seed" our word of mouth (seeding means to rave about something anonymously or under an alias to make it look like someone else). That would be unethical. We rely upon people who truly like PassPorter to pass along the word in places where other Disney fans congregate. So what does this have to do with you? Two things: 1. As a leader in our community, you can help PassPorter with your own word of "mouse." It can be simple or complex, but most importantly, it should be genuine. If you like PassPorter, let folks know with one of our ideas on the right. If you don't like PassPorter or certain aspects of it, don't say you do — let us know what you don't like and feel free to let others know, too. Honesty pays. 2. As someone with your own resource to promote, you can make the most of word of "mouse" as well. Monitor the gathering places of Disney fans, ask for honest testimonials from folks who like your resource, and let folks know you appreciate the exposure. Don't be competitive with your fellow leaders; be cooperative! Networking is your most important tool. Remember, they say it all started with a "mouse." Updated 05/12/05 |
How You Can Help with
Word of "Mouse" Write a Review! Readers like to know that other readers enjoy our book—and so do we! You can let everyone else know what you think at Amazon.com, Barnesandnoble.com, or Borders.com and/or on your Web site or discussion site. Please see below for review tips and ideas! Offer the PassPorter! If you have a Web site, message board, mailing list, or newsgroup, you can offer a link to the PassPorter Web site (http://www.passporter.com/wdw/order.htm) or to the book at Amazon.com or Barnesandnoble.com. And if you’re an affiliate of Amazon.com or Barnesandnoble.com, you can earn money when people buy PassPorter, too! Tell a Friend! Let someone else who is going to Walt Disney World know about PassPorter and how it can help them. Offer them a PassPorter postcard or sample PassPocket, of which we’ve got plenty of extras (just ask us for some). Tell a Bookstore! Ask for PassPorter whenever you go into a bookstore. If they don’t have it, suggest they order a few copies (it’s available from Ingram and Baker & Taylor). If they do have PassPorter in stock, put it “face-out” on the shelf so other vacationers can find the book more easily. Feel free to give the bookstore a copy of our press release and show them the book. Tell Others! Let your
local newspaper, radio stations, and television stations
know about PassPorter. We’re always available for
interviews, and we’re happy to send out review
copies to the media.
Review PassPorter at Amazon.com |