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Advertising with PassPorter

Online Advertising is the companion travel planning site to our popular travel guidebooks. Since its debut twelve years ago in 1999, has provided quality travel planning information, tools, and resources for millions of vacationers. Of particular interest is our very active community of vacation planners and loyal readers -- we have over 150,000 registered book owner/readers, more than 50,000 subscribers to our weekly newsletter, and more than 50,000 registered members of our message board community. And these numbers are growing by leaps and bounds! serves more than 2 million unique visitors a month (125% increase from six months ago) with more than 12 million page views monthly (175% increase from six months ago) and 60 million hits per month. Up to 95% of's visitors are planning a Disney vacation while at, rather than simply browsing, making our site the ideal place to promote Central Florida travel-related products and deliver well-targeted messages. offers site advertising options to select companies, allowing them to reach our fiercely loyal audience of travel enthusiasts. Advertising is available on the site (run-of-site banner ads and message board forum sponsorship) and through our e-mail newsletters. All ads are served through our site and newsletter receive comprehensive reporting and customer support.

We select our advertisers with care to ensure our readers are offered quality products and services. It is imperative that we be familiar with your service or product before we will consider entering into an advertising partnership with you. To further increase value and effectiveness, advertisers are encouraged to offer discounts to PassPorter readers.

Updated 8/23/2011
Advertising Opportunities

Run-Of-Site Banner Advertising
Our affordable banner advertising packages are available on a monthly basis, with a minimum guarantee of 20,000 impressions per month. We accept 350 x 65 banner ads, which will run throughout our site (excluding any sponsored message board forums -- see below -- and our online store) in the top right corner of the screen. You may change or add banners at any time during your contract. Unsold inventory is distributed among our advertisers at no additional cost. Discounts available for six-month pre-paid packages. Banner advertising design services are also available for an additional fee. Rates begin at $250/month. For details, please contact us.

Message Board Forum Sponsorship
We have a strong, loyal community of readers in our active message board, which has been building steadily since its inception in early 2000. The message board currently has nearly 50,000 members and nearly 3 million posts. For advertisers, we offer forum sponsorships with hard-coded banner ads (only your banner appears in all posts within the sponsored forum), a sticky post by Jennifer Marx introducing you as the forum sponsor, and a sponsorship link beneath the forum in the message board's main index page. Please note that forum sponsorship does not alter our guidelines for non-commercial activity -- companies are still prohibited from advertising in the text of posts, regardless of whether they are sponsors or not. Rates are based on forum traffic and begin at $100/month. For details, please contact us.

Newsletter Advertising
Our popular newsletter currently goes to over 50,000+ opt-in subscribers every week, most of which are readers of PassPorter guidebooks and actively planning vacations. Our newsletters are filled with quality feature articles, news, tips, and other highly useful features valued by vacationers -- our newsletter's first purpose is as a vehicle for passing along important news and helpful advice to our readers -- many of our readers tell us they find our newsletter invaluable. Advertisers may place their ad in one of three locations in our newsletter: top, middle, or bottom. Top and middle ads are limited to ten lines (65 characters per line); bottom ads are limited to six lines (65 characters per line). Discounts available for six-month, pre-paid packages. Newsletters are archived online with the ads intact and are indexed by Google for additional visibility. Rates begin at $25 per newsletter. For details, please contact us.

For more detailed information on how can help meet your marketing goals, please contact our business development team at 734-332-7801 or e-mail Jennifer Marx at jennifer (at)


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